July 12, 2018, 6:30-9:00pm, Centre for Social Innovation (Annex) – 3rd floor (meeting room #4)
Recent critical Marxian theories of social media are varied, ranging from studies of platform ownership structures to state and corporate surveillance to the exploitation of user or “prosumer” “labour”. While much analysis of social media platforms center on the ways they buttress state and corporate power, mechanisms of commercial control, and exploitation of data, this session of The Capitalism Workshop takes social media platforms to be a heuristic device for developing knowledge about the dominant form of the capitalist mode of production and the reigning neoliberal ideology more generally. In other words, this session of The Capitalism Workshop looks at how social media platforms link with the present logics of capitalism and its ideological modes of expression.
Drawing upon Marxian concepts such as the distinction between productive and unproductive labour, absolute and relative surplus value, and fixed and variable capital, and applying these to a historical materialist analysis of the technological and social apparatuses of platforms, as well advancing a psychoanalytic interpretation of the desire and enjoyment connected to the algorithmic logic of social media sites, Matthew Flisfeder shows how social media express and amplify contemporary capitalism – luring us in and interpellating us as users at the level of our desire – and probes what social media may teach us about the necessary steps for devising a post-capitalist future.
Flisfeder (2018) The Ideological Algorithmic Apparatus – Subjection Before Enslavement
Flisfeder (2015) The Entrepreneurial Subject and the Objectification of the Self in Social Media
Matthew Flisfeder is an Assistant Professor of Rhetoric and Communications at the University of Winnipeg. He is the author of Postmodern Theory and Blade Runner (Bloomsbury 2017), The Symbolic, The Sublime, and Slavoj Žižek’s Theory of Film (Palgrave Macmillan 2012), and co-editor of Žižek and Media Studies: A Reader (Palgrave Macmillan 2014). His article, “The Ideological Algorithmic Apparatus: Subjection Before Enslavement,” was recently published in Theory & Event, and his current research looks at the role of social media in platforming neoliberal ideology and rhetoric.